Jawaker Launches First Competition

Today we launched our first online competition that will run until August 9 2009. Quite simply, any player on Jawaker can join the competition and play his entire Kingdom of Trix against the computer. The player with the highest score by August 9 2009 will win an iPod Touch. To enter the competition, the player must pay competition fees of 0.4JD, payable in stages of 0.2JD each and payable by sending an SMS to a predetermined short code. The SMS will automatically unlock the game and open up the competition for the player. This competition is only available in Jordan and as a Trix competition, however we plan to extend this platform to all Arab countries and to all games on our site.

One additional "twist" is that players are allowed to re-deal their cards up to a maximum of 3 times during the course of one entry. However, they must pay tokens (which are earned for free while playing on Jawaker) to re-deal the cards. This is synergistic with our core revenue model of selling ads on the back of cards, because it drives players to play more and earn more tokens and thus giving Jawaker an opportunity to sell more ads.