Jawaker is a special application that demands a special ad server. We had decided long ago that we would not serve our ads in the traditional online fashion, but would serve them using what we call "Cost per Hand", or CPH for short. The idea is that every CPH credit displays an ad (which consists of branding the back of all the cards on the table, branding the table cloth and a small text ad on the right on the page with a target link) to the player for an entire round (or "hand") of play.

We have been working long and hard to customize our our ad server so that potential advertisers can log into their designated accounts and create their own targeted campaigns on Jawaker. The Jawaker Campaigner does just that. Advertisers create a campaign and choose to target their ads based on: Country, Gender, Age and Time of Day.

Advertisers state the maximum number of hands to serve per day, write their ad text and target URL (in both Arabic and English) and upload their ad images. Jawaker will then approve the campaign and start serving the ads. The advertiser can freeze or delete the campaign whenever they want and can add as many campaigns as they like. Jawaker automatically deducts credits from the advertiser's total CPH credits as soon as an ad is served on a hand to the target audience. The advertiser will also be able to see statistics on their campaign such as how many impressions were served, how many clicks their ad got and their average implied click-through rate.

We plan to keep improving the Jawaker Campaigner based on client feedback. Currently, advertisers need to contact Jawaker in order to get an account and purchase credits, but we plan to role out an automatic sign-up system and online purchasing of credits in the near future.