Tarneeb Egyptian Is Launched

We are proud to announce the launch of yet another game. Tarneeb Egyptian, a variation on the popular game Tarneeb, was launched today. Tarneeb Egyptian differs from regular Tarneeb in that it requires players to choose the Tarneeb suit during bidding rather than after, and each suit has a different "power". Enjoy!

Trix And Trix Complex Partner Are Launched

Based on popular demand, we have launched the partnership versions of Trix and Trix Complex. These games are almost exactly the same as the non-partnership versions, except that the two players sitting opposite each other play as a team and their scores are added to each other.

Jawaker Launches First Competition

Today we launched our first online competition that will run until August 9 2009. Quite simply, any player on Jawaker can join the competition and play his entire Kingdom of Trix against the computer. The player with the highest score by August 9 2009 will win an iPod Touch. To enter the competition, the player must pay competition fees of 0.4JD, payable in stages of 0.2JD each and payable by sending an SMS to a predetermined short code. The SMS will automatically unlock the game and open up the competition for the player. This competition is only available in Jordan and as a Trix competition, however we plan to extend this platform to all Arab countries and to all games on our site.

One additional "twist" is that players are allowed to re-deal their cards up to a maximum of 3 times during the course of one entry. However, they must pay tokens (which are earned for free while playing on Jawaker) to re-deal the cards. This is synergistic with our core revenue model of selling ads on the back of cards, because it drives players to play more and earn more tokens and thus giving Jawaker an opportunity to sell more ads.

Jawaker is a special application that demands a special ad server. We had decided long ago that we would not serve our ads in the traditional online fashion, but would serve them using what we call "Cost per Hand", or CPH for short. The idea is that every CPH credit displays an ad (which consists of branding the back of all the cards on the table, branding the table cloth and a small text ad on the right on the page with a target link) to the player for an entire round (or "hand") of play.

We have been working long and hard to customize our our ad server so that potential advertisers can log into their designated accounts and create their own targeted campaigns on Jawaker. The Jawaker Campaigner does just that. Advertisers create a campaign and choose to target their ads based on: Country, Gender, Age and Time of Day.

Advertisers state the maximum number of hands to serve per day, write their ad text and target URL (in both Arabic and English) and upload their ad images. Jawaker will then approve the campaign and start serving the ads. The advertiser can freeze or delete the campaign whenever they want and can add as many campaigns as they like. Jawaker automatically deducts credits from the advertiser's total CPH credits as soon as an ad is served on a hand to the target audience. The advertiser will also be able to see statistics on their campaign such as how many impressions were served, how many clicks their ad got and their average implied click-through rate.

We plan to keep improving the Jawaker Campaigner based on client feedback. Currently, advertisers need to contact Jawaker in order to get an account and purchase credits, but we plan to role out an automatic sign-up system and online purchasing of credits in the near future.